The Ask: American Express wanted to champion corporate employees by creating a rallying cry around Employee Appreciation Day on March 6th. We were asked to create an experience that highlights the power of the Corporate Program and shows how American Express backs employees.
The Approach: As we took over four major cities, we invited everyone to discover the difference powerful backing can make through the power of appreciation.
The Idea: Appreciation often goes under the radar or is altogether forgotten. American Express brings the power of written gratitude to the public forefront through Notes of Appreciation as a way to #ExpressThanks.
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New York City: Grand Central Station, Vanderbilt Hall
San Francisco: Ferry Building
Boston: South Station
Chicago: Union Station
