Follow Your Wonder Playbook: Glenmorangie asked us to create a playbook for their Follow Your Wonder Campaign. The playbook will serve as rich guidelines that align the look and experience of multiple events they’ll hold in markets around the world. The programming was created to be scalable so that Glenmorangie can execute across large, medium, and small events.

Glenmorangie created three anagrams that each represent one of their whisky expressions. We were tasked with building these anagrams into completely unique worlds with their interpretation of wonder and adventure. This playbook is a guide for events that will immerse guests into these worlds through environmental propping, signage, and interactive moments, and can be scaled from a large event to smaller one within a bar.

My Role: I developed the brand voice through world building and writing manifesto-style descriptions of the three worlds.