The Ask: Klarna wanted to own the Holiday in July narrative by launching a campaign that offered retailers insights, guidance, and support that best prepares them for online and in-store shopping during the holidays—especially in the Covid era. We were tasked with developing a creative wrapper that included a virtual event for retailers, as well as a mailer and infographic that would be sent to them.

The Idea: Knowing what’s best for business during hard times is like a journey searching for water in the desert. Let us lead you to the well.

Role: Creative strategy, programming, and copywriting for virtual event and infographic.

Infographic: 2020 Holiday Retail Report. Holiday Oasis: Your journey to Q4 sales success

Copy for Virtual Events: Slates and Lower Thirds