The Ask: Tide launched its Cold Water consumer campaign encouraging Americans to switch to cold water washing with Tide through a creative spot launch with celebrities and earned media education on the benefits of washing in cold. As the next chapter of the campaign, Tide asked the NFL to make a commitment to washing all (or many) teams’ jerseys in cold. This ‘torture test’ will be the first official partnership in a bigger effort to get different organizations and communities to join our movement and credential cold water as the new standard for laundry.  

 My Role: To kick off the launch, we created mailer infographics to spread the word.