The Ask: Leverage the NFL Draft to generate earned coverage and talkable social content among Gen Z/Millennial guys.

The Idea: Interview top-tier NFL Draft talent, including Marvin Harrison Jr., Jayden Daniels, Braelon Allen, and Cooper DeJean, and ask them Head-Scratching Questions. Show viewers that H&S is a key part of the self-care routing that gets the top NFL Draftees ready for prime time and show how they can Make Every Wash Count with H&S to fight flakes and prevent them from coming back.

My Role: Come up with Head Scratching questions for our four draftees that would showcase both H&S and their amazing talent on and off the field. Build these questions into a loose script that would allow for day-of improv and delightful, authentic moments.

Results