The Ask: Reposition Pantene from “Not to Hot” by bringing our audience on a journey to prove that you don’t need expensive haircare to repair your hair… you just need science.

The Idea: Give two stars, the Pantene experience to prove that with Pantene, you can get stronger, healthier hair without the luxury price tag. We took country superstar, Kelsea Ballerini, on a 12 Week Challenge to repair her damaged hair with Pantene, which included a visit to the Pantene Lab. We also brought Disney Star, Dara Renee, to the Pantene Lab to put Pantene to the test and create engaging demos along the way.

My Role: Scripting content for all of Kelsea’s 12-week challenge content and Dara Renee’s Pantene Lab demos. On set to assist in directing for 2 of the 3 shoots.